After seeing our work with Whiskey Rose, the crew at Spanky’s Saloon hit us up to bring their vision to life. Leaning into the dive bar aesthetic, they wanted a brand that did not take itself too seriously, something playful, rowdy, and full of character. During the process, they landed on Spanky the Armadillo as their official mascot, which set the tone for the entire identity. To match the vibe, we pulled inspiration from old-school Reno and Vegas signage, creating a look that feels right at home under neon lights and nights full of bad decisions.
