what makes a good logo design?


While you will constantly be told that ‘design is subjective,’ there are several metrics that you can use to measure the quality of your logo. It is up to you to determine which aspect is most important to your brand, but here are some considerations the we always fold into our design process. 

Nike Logo - an excellent example of simplicity in logo design
McDonalds Logo - an excellent example of simplicity in logo design
Twitter Logo - an excellent example of simplicity in logo design
Apple Logo - an excellent example of simplicity in logo design

A good logo design is simple

Apple, Twitter, Nike, McDonalds - all extraordinarily simple designs that are immediately recognizable. But to understand why a simple logo is best it is helpful to look at the opposite - why is a complex logo problematic? A complex logo can cause several issues. It can limit the versatility of your logo. Sure it looks good on the side of a bus, but when you cram it into your instagram badge it turns into a fuzzy blob.

A good logo is memorable

There are a lot of roads to a memorable logo - does it evoke an emotional response? Does it embrace a reference to something related to your customer experience? Was it simply a colour or combination of colours that are impossible to forget? It can even be the consistency of the logo across your products that create a memorable logo for your audience.

A good logo is timeless

A balance between the latest trend and a timeless logo can be difficult to navigate. Graphic design trends can come on quickly, and they can become tiresome just as quickly. While they can be an excellent inspiration for your design, relying too heavily on them can result in a logo that shows a lack of originality, and fails to help your brand stand apart from the hundreds of other designs that follow the trend. By finding the right balance you can ensure that you don’t find yourself on the business end of a rebrand.

"Logos are a graphic extension of the
internal realities of a company."
- Saul Bass
American graphic designer and Oscar-winning filmmaker

A good logo design is versatile

Sometimes you’ll find a logo that looks great in a very specific situation (on a white background), but when it is applied it just doesn’t seem to stand out. Or perhaps a logo looks great in full colour, but when you try to print a black and white ad it becomes nothing but a blob. These are all considerations that need to be taken in the design of your logo. This can be a great opportunity to introduce a responsive design, as seen in the studio cong logo

A good logo is yours.

At the end of the day, no one is going to see your logo more than you. So take the time to make sure it's something you want to put on your t-shirt, or throw on the back window of your truck. While the 5 dollar outsourced logo might do the trick for now, when your business really takes off are you going to have the time to do another brand project? Much better to take the time and start off the race with a logo that you are proud of.

Whether your starting fresh at the drawing board, or if this list is making you second guess your current logo, fire us a line and we would be happy to sit down with you to come up with a game plan to get you that logo you want to put on everything.